Comparative isometric illustration: on the left HERO Software as a broad all-in-one bundle with subscription icons, on the right Krafteq as a compact custom-software stack with a lock symbol representing code ownership

Looking for a HERO Software alternative? Here it is.

HERO Software is a mature all-in-one platform out of Hamburg — broad feature set, mobile app, established integrations. For many businesses that's exactly the right fit. But if you run under 10 employees, find the per-user monthly fees plus add-on modules adding up, and would rather own your software than rent it, krafteq is an honest alternative: fixed price scoped after the prototype, hosting as an optional annual subscription per software (first year included), source code in your repository from sprint one — and a free working prototype in 5 business days, before you spend a cent.

What HERO Software does well

Before we compare, an honest framing. HERO Software is not a weak product — quite the opposite. If you want broad functionality from a single vendor, it often serves you well. These strengths belong in any decision.

Broad feature set from a single vendor

HERO bundles CRM, job management, project tracking, mobile app, e-invoicing and accounting integrations under one roof. If you want one vendor for as many building blocks as possible, this is covered.

Mature integrations with third-party systems

DATEV, common accounting tools, e-invoicing formats (XRechnung / ZUGFeRD) and other third-party systems have been wired in over the years. For standard setups, integrations usually work without detours.

Established, experienced vendor

HERO Software GmbH is based in Hamburg, has been in the market for years and has a sizeable customer base. Support, documentation and training material are mature — that reassures many owners.

Fast onboarding for standard processes

If you want to digitise typical trades workflows without diverging much from the industry default, HERO often gets you productive within days. That's the real value of the subscription model: ready to use immediately, no build phase.

Where HERO Software hits its limits

The strength of "everything in one" has a flip side — especially for businesses under 10 employees. If you need a lean, business-specific toolkit, HERO charges you for a lot you'll never use. These are the points that come up most often in our conversations with owners.

Per-user fees plus add-ons compound quickly

The model is monthly per user plus modules for time tracking, mobile, maintenance contracts, photo documentation and more. For a business under 10 employees the real monthly bill lands around €150–300 depending on chosen add-ons — over 5 years that's €9,000–18,000.

You pay for breadth you don't need

A mature all-in-one platform contains, by definition, a lot your business doesn't use. Industry experience shows roughly 80% of features go untouched in a typical small business — you pay for them anyway.

Vendor lock-in to the HERO platform

Data lives in the vendor cloud, customisations follow HERO's roadmap, you have no source code and no full self-hosting path. If HERO raises prices, changes features or sunsets a tier, you're tied in.

Limited fit for your specific workflows

HERO is optimised for the industry average. If your take-off process, your maintenance routine or your material planning diverges from the standard, you adapt to the software — not the other way around. Specific workflows are hard to model inside the standard tier.

Migration and data export are non-trivial

Moving master data, jobs and documents into another system is not trivial. Export formats are not guaranteed to be complete — businesses leaving HERO typically plan several weeks for a clean migration.

Side by side

No marketing spin. The rows below are the honest differences between custom software built by krafteq and the HERO platform. Both models have their place — the right choice depends on team size, depth of requirements and your stance on ownership and adaptability.

krafteq custom softwareHERO Software
Business model Fixed price for v1 + optional hostingSubscription, monthly per user plus add-on modules
5-year total cost (under 10 employees, with typical add-ons) Fixed price scoped after prototype, year 1 hosting included — savings €6,000–16,000 vs HERO€9,000–18,000
Source code ownership Yes — in your repository from sprint oneNo — vendor platform
Data sovereignty EU hosting, data export anytime via self-service in the customer portalData in the HERO cloud, export on request and not guaranteed complete
Fit to your workflows We build exactly your workflows — not the industry averageStandard features, customisation via configuration within the platform
Feature breadth Exactly what your business needs — no unused modulesVery broad, many modules across business sizes
Mobile usage Responsive web app, usable on every smartphone and tablet without installation; native app on request within the fixed priceMature mobile app, part of the platform
E-invoicing (XRechnung / ZUGFeRD) Included in the fixed price when selected as a feature blockAvailable depending on tier and add-ons
Time to first productive version Prototype in 5 business days, v1 in under 4 weeksOnboarding within days to two weeks depending on setup depth
Exit / vendor lock-in Software keeps running even if krafteq disappears — standard containers, your own server possibleOn cancellation you lose productive access; data export in limited format
Local point of contact krafteq GmbH, Leverkusen — direct contact, on-site meetings possibleHamburg-based vendor with nationwide support, primarily phone/email

What 5 years of HERO Software actually cost

Example calculation for a trades business under 10 employees with typical add-ons (mobile, time tracking, DATEV interface, e-invoicing, maintenance contracts). The numbers come from publicly communicated tier ranges — your individual figure may sit higher or lower, but the trend is stable.

€9,000–18,000 5 years HERO Software

Per-user tier plus add-on modules for mobile, time tracking, DATEV interface, e-invoicing and maintenance contracts — accumulated over 60 months for a business under 10 employees.

Fixed price scoped after prototype 5 years krafteq

Fixed price for your v1, year 1 hosting included. Hosting afterwards as an optional annual subscription per software. Security patches, daily backups, monitoring, krafteq support, maintenance and DPA are part of the hosting.

from €6,000 Minimum savings over 5 years

In the cheapest case you save €6,000 vs HERO — in the realistic comparison (HERO mid-point €13,500) the savings exceed €11,000. Money that stays in your business instead of leaking out monthly.

Run your own comparison

Move the headcount slider and pick the features you actually need. The calculation updates instantly. Model based on public list prices from HERO Software, plancraft and ToolTime for businesses under 10 employees.

Features you need
HERO Software
€11,700
over 5 years
How we calculate — subscription cost estimate
  • Base fee€60/mo
  • Per employee (€15 × 5)€75/mo
  • Mobile app / site documentation€30/mo
  • Time tracking€30/mo
  • Total per month€195/mo
  • × 12 months × 5 years€11,700

The base fee and per-employee price are industry averages from the publicly listed prices of plancraft, ToolTime and HERO for businesses under 10 employees. krafteq’s own fixed price is deliberately not shown here — it is agreed transparently after the free prototype.

With your own software you typically save€6,000–16,000over 5 years — the concrete fixed price is agreed transparently after the free prototype and scope walkthrough

Estimate — based on publicly communicated prices from HERO Software, plancraft and ToolTime for businesses under 10 employees. Add-on prices reflect industry averages. krafteq price: fixed price scoped after the prototype, depending on selected feature blocks, plus an optional annual hosting subscription per software (first year included). The exact krafteq price is binding after the prototype walkthrough.

Request your free prototype

Migrating from HERO Software

Looking at other subscription vendors?

Here are our honest comparisons to plancraft and ToolTime — both structured the same way, with the same 5-year numbers and the same recommendation: when standard software doesn't fit, custom software is cheaper and a better fit.

Read the plancraft comparison

Ready to leave HERO Software?

You describe your business, we build a working prototype of your custom software in 5 business days — free, no strings attached. Only after the joint walkthrough do you decide whether to continue. No contract, no upfront payment, no vendor lock-in.

  • Fixed price scoped after prototype
  • Prototype in 5 business days
  • Source code yours from sprint one
  • Reply within 24 hours

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Or contact us directly: contact@krafteq.de